toggle me

I turn complex problems into interfaces people love.

The hard work happens in the code. Users just see something that works.

Ori Iscovici

12 years building production software — senior frontend at Gutsy (Minimus), the solo frontend behind Tectona's Web3 platform, and at Zeekit through its acquisition by Walmart. Lately, my own products end to end. I take a problem from "can we even build this" to shipped, and own every layer in between.

Four things I refuse to compromise on

  • Making complex data and AI genuinely usable — not just technically correct.
  • Owning the whole surface, start to finish.
  • Code that holds up — clean, documented, still working a year later.
  • Being easy to build with — product, design, and engineering pulling the same way.

Professional experience

Dec 2024 – Present

IscoviciLabs

Senior Product Engineer & Founder

Independent product studio

My studio. I make products end to end and keep them alive — mobile apps, games, web tools, SaaS, npm packages, and more. One of them quietly slipped past 50K readers a month.

Full-stackAI IntegrationDevOps
Oct 2023 – Dec 2024Complex data UIs

Gutsy (Minimus)

Senior Frontend Engineer

Enterprise process mining platform

Owned the data-heavy parts of an enterprise process-mining platform — graph-driven visualizations, the screens where speed and clarity both had to hold. Shipped an AI assistant end to end, inside real enterprise workflows. Wrote the design docs, sat in the architecture calls, reviewed code, and mentored the mid-level engineers.

ReactTypeScriptAI IntegrationData Visualization
Feb 2022 – Feb 2023Sole frontend owner

Tectona

Senior Frontend Engineer

Web3 product platform

Sole frontend owner for the entire platform — wallet integrations, minting flows, payments, presale infrastructure. Built a production AI art generation interface back when that was still uncharted. Wrote internal tooling to keep operations moving.

ReactWeb3AI ArtPayment Systems
Jul 2019 – Dec 2021Acquired by Walmart

Zeekit

Frontend Developer

Virtual fitting room platform

Built consumer-facing virtual try-on interfaces and the internal CMS behind them — through the growth that led to Walmart acquiring the company, and the scale that followed. Set frontend practices and mentored the junior developers coming up.

ReactTypeScriptEnterprise Scale
Feb 2017 – May 2018

Beatman Ltd

FullStack Developer

Web agency & AWS partner

Full-stack client work across React, Angular, Node.js, and AWS, at a web agency and AWS partner — shipping to real client requirements and deadlines.

ReactAngularNode.jsAWS
2015 – Present

Freelance

Web Developer

Ongoing independent practice

The constant underneath all of it — frontend and full-stack work for clients in e-commerce, marketing, and services. Direct contact, start to finish. Where I learned to own a project, not just a ticket.

ReactFull-stackE-commerce

Things I built on my own.

A SaaS link platform, a published npm package, a Shopify app, a few mobile apps, an open-source physics engine in vanilla JavaScript, a leaderboard API, a set of small web tools, a handful of arcade games.Fifteen, shipped solo and finished to the same standard — and still running.One of them, a fermentation site, quietly draws ~50K readers a month from search.

The catalogue

Apps, games, tools, art — each one designed, built, and shipped by me, and kept, not abandoned.

The full catalogue lives at labs.iscovici.com

What I reach for, and why.

Frontend

React
TypeScript
Next.js
Vite
Vue.js
SolidJS
Astro
Angular
Redux

Backend

Node.js
Express
Fastify
GraphQL
REST APIs
SQL / PostgreSQL
NoSQL
PHP
Python

AI Integration

OpenAI
Anthropic
Chat Interfaces
RAG Systems
AI Media Generation

AI Tooling

Claude Code
Cursor
Codex
Gemini

Cloud & Infra

Cloudflare
AWS
Firebase
Docker
Nginx
GitHub Actions

The details

Frontend

  • React + TypeScriptPrimary stack for production applications
  • Next.js, ViteBuild tooling for performance and developer experience
  • Vue.js, SolidJS, AstroFramework selection based on project requirements
  • Angular, ReduxExperience with enterprise codebases and state management

Backend & APIs

  • Node.js (Express, Fastify)Full-stack delivery when required
  • GraphQL, REST APIsAPI design and integration
  • PostgreSQL, NoSQLData modeling and persistence

AI Integration

  • OpenAI, Anthropic APIsProduction AI feature delivery
  • RAG, Chat InterfacesBuilt and shipped AI-powered user interfaces
  • AI Development ToolsIntegrated into daily engineering workflow

Cloud & Infrastructure

  • CloudflareEdge deployment, R2, Workers, CDN
  • Docker, NginxContainerization and production deployment
  • AWS, FirebaseEC2, Lambda, S3 — scalable infrastructure
  • GitHub ActionsCI/CD pipeline configuration and maintenance

Building something interesting? I want to know about it.

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Worth a conversation:

  • Senior frontend roles where you own the product, not just the tickets
  • AI features that have to feel like products
  • Data-heavy UIs and the architecture underneath them

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